7 best B2B appointment setting companies in 2026

Start with the call your sellers can take, then the channel that firm's site actually lists, then the price that page prints. 7 firms are on this page. Nobody paid for a slot. For agencies judged on the whole lead generation program, not only the booked meeting, see best B2B lead generation agencies.

Summary

Name, price model, channels, and a fit line. Each cell is taken from that firm's own site. The date inside a cell is the day we opened that page.

For the Belkins-specific comparison, use Belkins alternatives. For a head to head on channels and contract, see how Be Leaded compares with Belkins. If the brief is LinkedIn first on a small budget, Cleverly alternatives lists the other options, and a phone first floor is covered in alternatives to SalesRoads. To score any vendor on the same sheet, use the buyer's scorecard.

Comparison table

Order matches the list below. Starting price is the figure on that company's own page, checked October 13, 2026. If that page does not publish a starting price, the cell says Custom quote. Martal Group's pricing page says Customize your pricing. SalesRoads publishes prices for 1 to 6 SDRs.

The rows above are the long form of the summary.

How we compared

A firm had to publish a page that describes the offer before it could sit in this table. Dollar figures appear only when that company's site, or a public review profile, listed them on October 1, 2026. Be Leaded's figures are the ones on our pricing page. We did not invent awards, client names, or reply rates for anyone on this list.

Belkins: best for packaged appointment volume

Best for packaged appointment volume, if you want a yearly appointment tier and will confirm a starter Belkins lists from $5,000.

Belkins packages appointment setting as retainers. The appointment setting page, opened October 18, 2026, shows a starter average of $5,000 beside a channel count of three. The Belkins pricing page gives the plans by name, which is where buyers go to check the terms now in force. Growth is one. Growth Plus is another. For small business is a third heading. Enterprise is the fourth. Mail and LinkedIn sit inside Growth, inside Growth Plus, and inside the heading For small business. The intent based calling line is present for Growth and for Growth Plus, while For small business leaves that line off. Get the live quote from Belkins.

Ask what a guaranteed appointment means in the contract: title, company size, show rate, and who owns a no-show. A yearly tier is a volume product. It fits when your offer is already stable enough to absorb that many conversations.

CIENCE: best for a GTM system plus SDR seats

Best for a GTM system plus optional SDR seats, with prices published by level and region.

CIENCE publishes a GTM setup plus optional SDR capacity. Checked October 20, 2026. Campaign team is $2,000 a month. graph8 is $499 a month. Offshore SDRs start at $1,750. US and Europe start at $3,500. The setup fee is unpublished. cience.com/pricing. A performance bonus per SDR is listed there too, and the plan is month to month. The pricing page says SDR capacity can be added without a long-term contract. The SDR services terms say the initial term is twelve months unless the order form says otherwise (SDR services terms). Read both before you sign.

The useful question is which number you are buying. CIENCE lists a $2,000 a month team fee and a $499 a month platform fee, plus from $1,750 to $3,500 a month per SDR depending on region and a one-time setup fee it does not price publicly, plus a performance bonus per SDR. Add the priced lines before you compare CIENCE with a single retainer.

Martal Group: best for fractional sales that include discovery

Best for an onshore fractional sales team that can run discovery and, on higher tiers, closing.

A reread of the Martal Group pricing page on October 18, 2026 shows the words Customize your pricing on Tier 1, on Tier 2, and on Tier 3, and no dollar retainer. Tier 1A, the outbound lead generation offer, bills one flat fee each month. It opens as a 3 month pilot and then becomes a monthly subscription. Scope on that tier covers email, LinkedIn, and calls. Appointment booking and the discovery calls are led by a North American team. Tier 2 layers sales and customer onboarding onto outbound. Tier 3 adds account management. Those two tiers bill a flat fee each month plus a sales commission, and each opens with a 4 month pilot.

Martal's pricing page is a scope page, not a rate card. The pilot length is the commercial fact: three months on Tier 1 outbound, four months when they also sell and onboard. If you only need meetings on a calendar, you are buying more process than that.

Leadium: best for a month-to-month published retainer

Best for month-to-month US outbound when you want a published retainer and no appointment-count guarantee.

Leadium's pricing page, checked October 13, 2026, says contracts are month to month, that appointment setting typically launches in 7 to 10 days, and that Leadium does not guarantee appointment outcomes (leadium.com/pricing). That page does not list a dollar price. Leadium's own outbound pricing guide lists $3,500 a month for cold calling only and $4,000 to $5,000 a month for multichannel outbound across phone, email, and LinkedIn, month to month (Leadium outbound pricing guide). The pricing page also describes a US-based team and lists a Las Vegas address.

Leadium is explicit that appointment counts are not guaranteed, and that clients approve the work. That is a cleaner contract than a guarantee with a soft definition of qualified. The dollar figures live on their guide, not on the pricing page, so attach the guide to the proposal you sign.

Guide dollars and eight other firms are compared on Leadium pricing and alternatives.

Cleverly: best for LinkedIn-first plans from $397 a month

Best for LinkedIn-first outreach on a published plan from $397 a month.

Cleverly's FAQ, checked October 13, 2026, says lead generation plans range from $397 a month to $997 a month. The same FAQ points cold email to a pay-per-meeting-ready-lead model and does not list a dollar price for it (cleverly.co/faq). The LinkedIn pricing page shows three plans at $397, $697, and $997 a month (Cleverly LinkedIn pricing). Treat the published dollars as LinkedIn plans unless a call prices email.

Cleverly is the shortlist pick when the test is LinkedIn and the buyer will live inside one profile's weekly limits. It is a weak pick when the buyer's inbox is where the deal starts, because the published prices on the pages above are LinkedIn plans.

SalesRoads: best for a dedicated sales floor

Best for a dedicated outsourced sales floor, billed every four weeks, with calling in the base program.

SalesRoads' pricing page, checked October 13, 2026, lists published prices for 1 to 6 SDRs, including one SDR at $11,950 per four weeks, two SDRs at $16,750 per four weeks, and three SDRs at $23,500 per four weeks (salesroads.com/pricing). The same page says the program includes calling, personalized email, and email infrastructure on multiple domains and mailboxes. It says you can cancel at any time, and that a team launches in 15 business days, with calling on the 16th business day.

SalesRoads prices a team. One SDR at $11,950 per four weeks is a different product from a $2,000 monthly program. The published scope on that page is calling plus personalized email.

Be Leaded: email and LinkedIn, with calling quoted separately

Email and LinkedIn in one monthly fee. Programs start from $2,000 a month. Calling is quoted separately.

Be Leaded publishes the fee on pricing. Most programs go live in about three weeks. Sending domains for this program stay off the company domain and carry SPF plus DKIM plus DMARC. Sequences wait for your approval. LinkedIn notes go out from profiles your team already owns, on a clock that follows the email. Replies are handled the same business day. Email and LinkedIn. Calling is quoted separately. See cold calling services. The exact fee comes after a 30-minute call.

Publisher note. This guide is ours. The row is the published model, and it is not a rank. Your sellers take the call.

Launch time and the first bill

If Belkins is the firm you are measuring the others against, two things matter early: how long until outreach starts, and what the first invoice covers. Each line below comes from that firm's own site.

Starting prices printed on October 26, 2026:

• Belkins: average starter price from $5,000, and a 14 day launch split into setup, research, and final steps (Belkins appointment setting page).
• CIENCE: $2,000 a month for the campaign team and $499 a month for graph8, plus SDR seats, which start at $1,750 offshore and at $3,500 for reps in the US or Europe. Setup is paid once, and the page says programs are live in less than 14 days (CIENCE pricing).
• Leadium: calling alone at $3,500 a month and multichannel at $4,000 to $5,000. New clients start on the 1st or the 15th, and the pricing page puts a typical appointment setting launch at 7 to 10 days (Leadium's outbound guide and Leadium pricing).
• SalesRoads: one SDR at $11,950 per four weeks. Programs launch in 15 business days, and the firm suggests its full 12 week lab before you judge results (SalesRoads pricing).
• Cleverly: LinkedIn plans from $397 to $997 a month. Cold email is sold per meeting ready lead, month to month, and the FAQ says conversations typically start within the first 30 days (Cleverly FAQ).
• Martal Group: a 3 month pilot campaign, then a flat monthly subscription. No dollar figure is printed (Martal pricing).

Our own line: Programs start from $2,000 a month. Calling is quoted separately. Most programs go live in about three weeks.

A fast start only helps if the list is right. Whichever firm you pick, approve a sample of the list before the start date. Firms that compete with Belkins head to head are laid out in Belkins alternatives.

How to choose

• You want LinkedIn only, and the fee has to stay under $1,000 a month: Cleverly.
• You want a published multichannel retainer and month-to-month terms: Leadium.
• You want high personalization: Be Leaded. Programs start from $2,000 a month. Calling is quoted separately from the $2,000 program fee. If booked meetings are the goal, see what counts as a qualified booked meeting.
• You want a yearly appointment package and will confirm Belkins' starter: Belkins.
• CIENCE fits when the buy is a platform with regional seats you switch on.
• You want another company to run discovery and help close: Martal Group.
• SalesRoads publishes calling and email, billed per four weeks, with prices for 1 to 6 SDRs.

If the choice is Be Leaded, the working version of this service is B2B appointment setting and full-cycle outbound lead generation. SaaS teams comparing a hire should read outsourced SDR versus in-house.

FAQ

Related guides

Related: Belkins alternatives, CIENCE alternatives, Martal Group alternatives, SalesHive alternatives, the buyer's scorecard, and full-cycle outbound.

See Sopro alternatives. See demand generation.

Pod rates are covered on Callbox alternatives.

Where these figures were opened

Belkins and CIENCE rows were read on October 18, 2026. Other vendor rows keep the date already printed in that section.

• Belkins appointment setting and Belkins pricing.
• CIENCE pricing, CIENCE homepage, and CIENCE SDR services terms.
• Martal Group pricing, reread October 18, 2026.
• Leadium pricing and Leadium outbound pricing guide.
• Cleverly FAQ and Cleverly LinkedIn pricing.
• SalesRoads pricing.
• Be Leaded pricing, cold email program, B2B appointment setting.
• The Bridge Group 2025 SDR report, used on the pricing comparison and the outsourced SDR page.

Competitor facts above come from those pages. If a vendor's pages disagree with each other, both figures are shown. Be Leaded claims on this page are the ones already published on beleaded.com.