Professional services

Lead generation for professional services firms

People hire firms they already know. We put your partners in front of the right companies on LinkedIn and by email with something useful, not a pitch, then keep a newsletter going so you're the firm they think of when the need arrives.

Subject
the new lease rules

Priya, most of the distribution companies we work with in New Jersey found the new lease accounting rules added a week to their close.

We put together a two-page note on the three changes that matter for companies your size. Happy to send it over.

Would that be useful before year end?

Alex

Example. Names and companies are illustrative.

Who we reach

Owners and CFOs

At companies in the industries your firm knows best, filtered by size and location.

General counsel and HR leaders

For legal and compliance services, reached on LinkedIn where they actually respond.

Referral partners

Bankers, brokers and other advisors who send work your way, kept warm by the newsletter.

What works in professional services

The specifics that make the difference between a campaign that books meetings and one that gets ignored.

  • Outreach from partners' own LinkedIn profiles, written for them
  • One useful observation per email, drawn from your firm's work
  • Newsletters that answer the questions clients ask in the first meeting
  • Event and webinar follow-up that starts before the event
  • Referral partner sequences alongside prospect outreach

Questions

Does cold outreach work for law and accounting firms?

Yes, when it offers something useful rather than a pitch, and when it comes from a partner's own name and profile. LinkedIn alongside email is the strongest combination for professional services.

Who sends the outreach?

Your partners, in name. We write, schedule and handle replies, and every message is approved by the partner whose name is on it.

Can you write our newsletter?

Yes. We write issues that answer the questions clients ask in the first meeting, in your firm's voice, and send them to prospects and referral partners.

How do you handle professional rules on solicitation?

We follow your firm's guidance and your state's rules on marketing, and we'll flag anything in the copy that needs a compliance look before it sends.

Tell us who you want to meet.

Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.