Guides from the campaigns we run
Everything here comes from programs we've built for clients: what we send, how we set it up, and what the numbers look like. No fluff, sources at the bottom of every guide, and each one starts with the short answer.
Cold email
12 cold email templates that get replies in 2026
Twelve cold email templates we use in client campaigns, with the reasoning behind each one: the trigger email, the question email, the referral ask, the breakup and more. Under 80 words, one ask, no fluff.
Cold email45 cold email subject lines that get opened, and why
Forty-five cold email subject lines grouped by type, with the data on length, personalization and the patterns that have stopped working. From campaigns Be Leaded runs.
Cold emailCold email benchmarks 2026: reply rates, open rates and meetings per 1,000 emails
What a good cold email reply rate is in 2026, why published benchmarks range from 0.45% to 4.5%, how many meetings 1,000 emails should produce, and the numbers we hold our own programs to.
Cold emailBest cold email software in 2026: Saleshandy vs Instantly vs Smartlead vs Apollo
An operator's comparison of the cold email tools we run client campaigns on: Saleshandy, Instantly, Smartlead and Apollo, plus Clay, Salesforce and the verification tools. Which to pick for warmup, volume, data and CRM.
Deliverability
How to warm up an email domain: the 21-day schedule we use
A step-by-step email warmup guide: what to set up before day one, a 21-day sending schedule per inbox, what to watch, and when a domain is ready for real cold email volume.
DeliverabilityHow many cold emails to send per day, per inbox and per domain
The safe number of cold emails per inbox per day, how many inboxes per domain, and a worked example for reaching 3,000 or 30,000 prospects a month without losing the inbox.
DeliverabilityCold email deliverability in 2026: what Gmail, Yahoo and Outlook require
What Gmail, Yahoo and Outlook require from senders in 2026: SPF, DKIM and DMARC, spam complaint rates, one-click unsubscribe, enforcement dates, and how to set up cold email so it reaches the inbox.
Lead generation
B2B lead generation strategies that work in 2026, ranked by cost per meeting
Nine B2B lead generation strategies compared on time to first meeting, cost and what they need from your team: cold email, LinkedIn, paid search, paid social, newsletters, referrals, events, partnerships and content.
Lead generationHow to choose a cold email agency: 12 questions to ask before you sign
Twelve questions to ask a cold email or lead generation agency before you sign: domains, data, copy, volume, deliverability, qualified meetings, reporting, guarantees, compliance and references.
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