Frequently asked questions
The questions we hear on first calls, answered plainly. If yours isn't here, ask us.
Working with Be Leaded
What does Be Leaded do?
Be Leaded is a B2B marketing agency based in New York. We run cold email and appointment setting, LinkedIn outreach, paid social and search, newsletter, email and SMS programs, AI voice follow-up, and off-market deal flow for M&A advisors and business brokers. We build the infrastructure, write every message and book meetings on your calendar.
How does a program start?
With a 30-minute call. We learn your buyer, your offer and what a qualified meeting means to you, and you leave with a realistic view of what a campaign can do. If it's a fit, we send a one-page scope and start the build the same week.
How long until we see meetings?
Most outbound programs go live in about three weeks, once domains are warmed and the first sequences are approved. Paid programs produce leads within days of launch. Newsletters take longer to pay off and keep paying.
Who will we work with?
Ahmad Khan, the founder, takes every first call and stays on every account. A small team handles list research, verification and campaign operations.
Do we approve the emails?
Yes. Every list and every message is approved by you before it sends, and you can read every reply.
Can we speak to a current client?
Yes, after a first call. Client names stay private on the website, but we connect prospective clients with current ones.
Cold email and LinkedIn
What counts as a qualified meeting?
We agree on it in writing before launch: title, company size, industry and the problem the person needs solved. We only book meetings that match.
Will cold email hurt our company domain?
No. We send from separate domains that we set up, warm and monitor every day. Your company domain never carries cold volume.
How many emails do you send?
It depends on your market. Each inbox sends 25 to 50 cold emails a day and we add inboxes and domains as a program grows. Our infrastructure can carry more than 400,000 emails a day.
Is cold email legal?
In the US, yes, under CAN-SPAM: accurate headers, an honest subject line, a physical postal address, a way to opt out and opt-outs honored within 10 business days. The law applies to B2B email too. Rules differ in the EU, UK and Canada, and we check them before sending there.
Is LinkedIn outreach safe for our accounts?
We send from your team's own profiles at a human pace, inside LinkedIn's limits of roughly 100 invitations a week, and never run mass automation on an account.
Do you guarantee a number of meetings?
We don't promise a number before we've looked at your market. For the right fit, we price per qualified meeting so you only pay for meetings that match the definition we agreed on.
Paid ads, newsletters, SMS and voice
How much ad spend do we need?
Usually at least $1,500 a month per platform so Meta or Google has enough data to learn. Ad spend is paid to the platforms directly and isn't part of our fee.
Do you build the landing pages?
Yes. Fast pages built for one offer, with a form that captures consent so we can follow up by text and voice.
What open rate do your newsletters get?
The programs we run average 49%, against a 2025 industry median of 43.46% in MailerLite's benchmark. We judge newsletters on clicks, replies and unsubscribes as well, because privacy features inflate opens.
Can you text our customers?
Only people who gave consent on your form. We register your number for business texting, honor STOP automatically and never text purchased lists.
Can the AI voice agent make cold calls?
No. Calls with an AI-generated voice need prior express consent under the TCPA, so the agent only calls leads and customers who asked to be contacted.
Pricing and terms
What does it cost?
Programs start at $2,000 a month. Paid programs add ad spend, and voice programs add call minutes at cost. You'll have an exact number after a 30-minute call. See pricing.
Is there a minimum term?
Outbound programs take about three weeks to build and a few more to read, so we ask for enough time to judge them fairly. We'll set the term out plainly in the scope before you sign anything.
What do we keep if we stop?
Your lists, your copy and your reports. Sending domains and inboxes are set up in your name where possible, and we set out ownership in writing before the program starts.
Do you work with companies outside the US?
Yes. We run programs in the US and internationally, and we check local rules before sending into the EU, UK or Canada.
Tell us who you want to meet.
Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.
Or email sales@beleaded.com