Cold email and appointment setting for B2B sales teams

Be Leaded is a cold email agency for B2B companies. We build separate sending domains, verify every contact, write plain-text sequences and book qualified meetings on your calendar. Programs start at $2,000 a month and go live in about three weeks.

A typical sequence4 touches, 8 days
  1. Day 1First email. Plain text, one question, no links.Email
  2. Day 3Connection request with a short note.LinkedIn
  3. Day 4Follow-up on the same thread, a new angle.Email
  4. Day 8Last touch. Easy to answer, easy to decline.Email
Yours is built around your buyer and your market.

What's included

Everything it takes to go from a target market to meetings on your calendar. You don't need to buy tools, data or inboxes.

Verified lists

Accounts and contacts matched to your buyer, verified before a single email goes out. Catch-all and unverifiable addresses stay off the list.

Sending infrastructure

Separate domains and inboxes with SPF, DKIM and DMARC, warmed for two to three weeks and checked every morning.

Sequences written for your market

Short plain-text emails built on something true about each account. You approve every one before it sends.

LinkedIn alongside email

Connection requests and messages timed with the email sequence, so prospects see a name they recognize.

Reply handling and booking

We answer replies the same business day, handle the back and forth, and put qualified meetings on your calendar.

Weekly reporting

Sends, replies and meetings, what's working and what we're changing next. You can read every reply.

Is it a fit?

Works well for

  • B2B companies with a clear buyer and a deal size worth a sales conversation
  • Teams with someone ready to take the meetings we book
  • Offers you can explain in two sentences
  • Founders who want outbound running without hiring an SDR team

Not a fit for

  • Products sold to individual consumers. That's a different channel with different rules.
  • Teams without time to take meetings in the next month
  • Anyone who wants a guaranteed number before we've looked at the market

How it works

From the first call to meetings on your calendar in about three weeks.

  1. Day 1

    Strategy call

    We learn your buyer, your offer and what a qualified meeting means to you.

  2. Days 2 to 14

    Build

    Domains, authentication, warmup, verified lists and the first sequences for your approval.

  3. Week 3

    Launch

    Campaigns go live on a steady ramp. Replies are handled and meetings booked.

  4. Every week

    Report

    Sends, replies, meetings and what we're changing next.

Volume and tools

Any volume you need. Never at the cost of the inbox.

We keep daily volume per inbox low and ramp new inboxes slowly. When a program needs more reach, we add inboxes and domains instead of pushing harder through the ones we have. That's how the same infrastructure runs 400,000 emails a day without losing placement.

How we protect deliverability

send.northwindfreight.coDaily check, 9:00 AM
SPF
v=spf1 include:_spf.google.com ~all
checkingpass
DKIM
google._domainkey, 2048-bit
checkingpass
DMARC
v=DMARC1; p=quarantine
checkingpass
Spamhaus DBL
not listed
checkingclear
SURBL
not listed
checkingclear
URIBL
not listed
checkingclear
Warmup
day 21 of 21
checkingready
Example daily report for a client sending domain. Tools we work in: Apollo, Clay, Saleshandy, Instantly, Smartlead, Salesforce, Dripify and n8n, plus Retell AI and ElevenLabs voice agents for follow-up calls.

Questions about cold email

What does a cold email agency do?

A cold email agency builds and runs outbound email campaigns for you. That covers finding the right contacts, setting up sending domains and inboxes, writing the sequences, sending, handling replies and booking meetings. Be Leaded also runs LinkedIn outreach alongside email.

Do you send from our domain?

No. We register separate sending domains that point back to your brand, so your company domain never carries cold volume and your day-to-day email stays safe.

How many emails do you send?

It depends on the size of your market. Each new inbox is warmed for two to three weeks and kept to a low daily volume, and we add inboxes rather than push more through each one. Our infrastructure can send more than 400,000 emails a day, so volume is never the limit. Your market is.

What counts as a qualified meeting?

We agree on it with you on the first call: title, company size, industry and the problem the person needs solved. We only book meetings that match.

Do you guarantee a number of meetings?

We don't promise a number before we've looked at your market, because the honest answer depends on your offer and your buyers. For the right fit we price per qualified meeting instead of a monthly fee.

Is cold email legal?

In the US, commercial email falls under CAN-SPAM. Every email we send identifies the sender, includes a physical mailing address and a working opt-out, and opt-outs are honored right away. Rules differ in the EU, UK and Canada, and we tell you what applies before we send there.

Tell us who you want to meet.

Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.