Architectural products manufacturer
A newspaper-format editorial series
Issues laid out like a printed newspaper. Seven editions and counting.
EditorialSeries
Newsletters people open, written and sent for you
Be Leaded is a newsletter and email marketing agency. We design, write and send newsletters, run campaign and lifecycle email, and handle SMS for subscribers who opted in. The newsletters we run average a 49% open rate and a 99% delivery rate.
The Roast Letter, No. 14Sent Tue, 9:00 AM ET
Recent results
49%
Average open rate across the newsletters we run.
99%
Delivery rate across the newsletters we run.
~34,000
Sends in 30 days on one client account, three campaigns a week.
0%
Spam complaint rate on that account over the same period.
Figures from August and September 2026. For comparison, MailerLite's 2025 benchmark put the median open rate at 43.46% across 3.6 million campaigns (source).
What's included
A newsletter program from template to report, run by people who also build cold email infrastructure for a living.
Design
A template built for your brand that holds up in Gmail, Outlook and Apple Mail, on phones and in dark mode.
Writing
We write every issue, or shape what your team sends us. Subject lines are written and tested for your audience.
Sending and deliverability
An authenticated sending domain, one-click unsubscribe and bounce handling, so issues land in the inbox.
Lists and segments
Clean imports, segments by interest and engagement, and suppression of bounces and complaints.
Automations
Welcome series, re-engagement and follow-up flows that run between issues.
Reporting
Opens, clicks, replies and unsubscribes after every send, with what we'll change in the next one.
Formats we produce
Each one comes from a program we've run. Clients are described by industry.
Marketing firm for local businesses
One newsletter, four audiences
Separate editions for med spa, HVAC, roofing and dental businesses under one newsletter name.
Vertical editions
B2B demand generation firm
A prospecting newsletter, three times a week
About 5,000 recipients per campaign, with open rates between 39% and 51% and no spam complaints.
B2BHigh frequency
Countertop fabrication software
Newsletters for each audience
A separate newsletter for each of the company's audiences, sent alongside LinkedIn outreach.
SaaSSegmented
Outdoor cooking retailer
A named customer newsletter
A recurring newsletter for the retailer's customers, written in the brand's own voice.
Retail
Vehicle buying service
Newsletter plus SMS follow-up
Email newsletters for the brand, plus text follow-up for people who asked for an offer.
EmailSMS
SMS
Texts for people who asked to hear from you.
SMS works when it reads like a person following up, and when every number on the list opted in. We set it up that way from the start.
- Registered business texting (A2P 10DLC) before the first send
- Consent captured on your form, with the terms in plain view
- STOP and HELP handled automatically, opt-outs honored right away
- One conversation per customer, sent at reasonable hours
- No purchased or scraped numbers, ever
Northline Truck BuyersText message
Hi Mark, it's Sam at Northline. You asked for an offer on your 2019 F-250 last week. Still thinking about selling? Reply STOP to opt out.
Yes, still interested. Can you do Friday?
Friday works. I'll have a buyer call you at 10 AM with the number.
How it works
From the first call to your first issue in about two weeks.
- Day 1
Strategy call
Your audience, your goals, your voice and what the list should do for the business.
- Week 1
Template and first issue
We design the template, clean the list and write the first issue for your approval.
- Week 2
First send
Authenticated domain, test sends across inboxes, then the real send.
- Every send
Report
What people opened and clicked, who unsubscribed, and what we'll change next.
Questions about newsletters and SMS
What does a newsletter agency do?
A newsletter agency designs, writes and sends your newsletter and looks after the list behind it. At Be Leaded that covers the template, every issue, the sending domain and deliverability, segmentation, automations and a report after each send.
What is a good newsletter open rate?
MailerLite's 2025 benchmark put the median open rate at 43.46% across 3.6 million campaigns. The newsletters we run average 49%. Privacy features such as Apple Mail Privacy Protection inflate open rates across the industry, so we also watch clicks, replies and unsubscribes.
How often should we send?
Weekly or every two weeks suits most brands. Consistency matters more than frequency: send on a schedule readers can expect, and only when there's something worth reading.
Do you write the content?
Yes. We write every issue, or edit what your team provides. You approve each one before it goes out.
Which email platform do you use?
Most of our programs run on MailerLite. If you're on another platform, tell us which one and we'll say plainly whether we can run it there or move your list over.
Is SMS marketing legal?
Yes, with consent. In the US, marketing texts need the recipient's prior express written consent under the TCPA, and carriers require business numbers to be registered for A2P 10DLC messaging. We set up registration, capture consent and handle STOP and HELP replies. We don't text purchased lists.
What does it cost?
Programs start at $2,000 a month. The price depends on how often you send, how many audiences you have and whether SMS is included. You'll get an exact number after a 30-minute call.
Tell us who you want to meet.
Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.
Book a 30-minute call
Or email sales@beleaded.com