For B2B SaaS
Outsourced SDR team for B2B SaaS
An outsourced SDR team lets a SaaS company book qualified demos without hiring a full-time rep. Be Leaded (beleaded.com), a New York B2B outbound agency, runs that work from $2,000 a month, and most programs go live in about three weeks.
Your AEs take the demo. We do not promise a demo count before we have seen the market.
Cost versus hiring an SDR
The same comparison we publish on the pricing page. SDR figures are from The Bridge Group's 2025 report, not from our campaigns.
| In-house SDR | Be Leaded | |
|---|---|---|
| Cost | Median on-target earnings of $80,000 a year, before benefits, tools, data, and management time | From $2,000 a month, with tools, data, and infrastructure included |
| Time to first meetings | Median ramp of 3.0 months | Live in about three weeks |
| Continuity | Average tenure of 1.9 years, with 40% median annual attrition | A team that stays on your program |
| Infrastructure | You buy and maintain domains, inboxes, data, and tools | Built, warmed, and monitored for you |
SDR figures from The Bridge Group's 2025 SDR report. An in-house rep does things we do not, such as live discovery calls inside your team. This comparison is about cost and time to first meetings. The original table is on Be Leaded pricing.
What is included
The SDR function for a software company that already has someone to take the demo. Built for the motion on our B2B SaaS page: lists by headcount, tech stack, and the problem the product solves.
ICP list
Accounts filtered by headcount, tech stack, and the buyer who owns the problem. Champions under that buyer when they can open the door.
Verification
Contacts checked before a send. Catch-all and unverifiable addresses stay off the list.
Domains and warmup
Separate domains, SPF, DKIM, and DMARC, warmed for two to three weeks. Your company domain stays clean.
Copy
Plain-text sequences about the problem, not a feature list. You approve them before they send.
Email and LinkedIn
Email from warmed inboxes. LinkedIn from your team's own profiles, timed with the sequence.
Replies, booking, reporting
Same-business-day replies, demos that match the written definition, and a weekly report. Your AEs take the call.
About three weeks to launch
Day 1 is the strategy call. The next two weeks are domains, the list, and copy. Week 3 is the first live sending. That is the same launch window as our other outbound programs.
- Week 1
Define the demo
Company size, role, and the problem that makes a demo worth an AE's calendar.
- Week 2
Build
Domains warming, list verified, sequences in your inbox for approval.
- Week 3
Go live
Sending starts. Positive replies get booked. You see the numbers every week after that.
When to outsource, and when to hire
Outsource when
- You have AEs and no one building pipeline
- You want meetings in weeks, not a 3 month ramp
- You do not want to own domains, data tools, and inbox warmup
Hire when
- You need a rep inside your team for live discovery every day
- The product is still changing weekly and there is no offer to write
- You want a phone-heavy pod as the whole motion. That is a different vendor.
See lead generation for B2B SaaS, full-cycle outbound, and how other appointment setting companies price the same job.
Questions about an outsourced SDR team
What does an outsourced SDR team cover for a SaaS company?
The SDR work on the way to a demo: the ICP list, verification, sending domains, copy your team approves, email, LinkedIn from your own profiles, reply handling, and booking. Your account executives take the demo and close. Be Leaded is not placing a W-2 rep inside your standup.
How does the cost compare with hiring an SDR?
The Bridge Group's 2025 SDR report puts median on-target earnings at $80,000 a year, before benefits, tools, data, and management, with a median ramp of 3.0 months. Be Leaded programs start at $2,000 a month with tools, data, and infrastructure included, and most programs go live in about three weeks. An in-house rep can run live discovery inside your team. This comparison is cost and time to first meetings.
How soon can demos start?
Most programs go live in about three weeks, once domains are warmed and the first sequences are approved. How many replies become demos depends on the market and the offer. You get a range on the first call, not a guarantee.
Will the meetings be demos our AEs can run?
Yes, when we agree that a qualified demo means a company size, a role, and a stated problem. We only book demos that match. Your AEs take the call. For how lists get built in software markets, see the B2B SaaS page.
Do you guarantee a number of demos?
No. We do not promise a number before we have looked at the market. For the right fit we price per qualified meeting, so you pay for meetings that match the definition.
What if we already have one SDR?
We can run the infrastructure, list, and copy beside them, or take the top of the funnel so they spend time on live conversations. Say which one you want on the call. The price follows the scope.
Tell us who should be on the demo.
Thirty minutes with the founder. You will leave with a realistic range for your market and an exact price, not a headcount plan.
Or email sales@beleaded.com