Martal Group Alternatives in 2026

Martal Group is built as a sales partner, not only a meeting booker. The pricing page, checked October 1, 2026, puts discovery calls with their North American team inside Tier 1, and adds closing, onboarding, or account management on the tiers above. That is the right product for some B2B teams. It is the wrong product if your account executives already know how to run the call.

This page gives that buyer other slots, including when Martal is still the one to hire. Belkins has its own guide at Belkins alternatives.

How we compared

We read Martal's pricing page for the model, Clutch's public appointment-setting listing for the only third-party rate band, and each alternative's own site for price and channel. Be Leaded's price is published on beleaded.com. No client names were added from reviews.

Martal Group: when to stay

Stay with Martal if you want an onshore team to run discovery and, on Tier 2 or 3, closing, onboarding, or account management.

Martal Group publishes three tiers and does not publish a dollar retainer. Checked October 1, 2026 (martal.ca/pricing). Tier 1 outbound lead generation is a flat fee per month, with a 3 month pilot, then a monthly subscription. The scope on that page is email, LinkedIn, and calls, with appointment booking and discovery calls led by a North American team. Tier 2 adds sales and customer onboarding. Tier 3 adds account management. Tiers 2 and 3 are a flat fee per month plus a sales commission, with a 4 month pilot. Clutch's appointment setting rankings, checked the same day, list Martal Group at $25 to $49 an hour and a minimum project size of $1,000+ (Clutch). That is a directory band, not a quote. Ask Martal for the current fee.

Stay if the gap is the whole sales motion: list, outreach, discovery, and on Tier 2 or 3 the close. Leave if your account executives already run discovery and you are paying commission for work they should own.

Belkins: best if you want appointments, not a closer

Best Martal alternative if you want appointment packages and a published starter, not a sales commission on closed deals.

Belkins sells appointment setting and monthly retainer packages. On October 1, 2026, the appointment setting page listed an average starter price from $5,000, with 1,500 leads a month, three outreach channels, and 100 guaranteed appointments a year (belkins.io/appointment-setting). Structured data on that same page lists a minimum price of $8,000, so the visible starter and the schema do not match. The pricing page describes retainers by yearly appointments: 30 or more for the small-business package, 100 or more for Growth, and 200 or more for Growth Plus, plus an Enterprise tier. It lists cold email, LinkedIn, calling, messenger, account-based marketing, and paid advertising, and it does not publish dollar prices (belkins.io/pricing). Confirm the quote with Belkins.

Belkins is the switch when you want appointments as the product and your team will run the sale. You give up Martal's commission-on-close tier and take Belkins' package structure instead.

CIENCE: best if you want a system and seats

Best Martal alternative if you want a priced GTM system and SDR seats more than a fractional closer.

CIENCE publishes a GTM setup plus optional SDR capacity. On October 1, 2026, the pricing page listed a one-time GTM System Setup at $5,000, strategic execution at $2,000 a month, and a graph8 platform license at $499 a month. It also listed a first month at $7,499 for setup plus team plus platform, with SDR capacity quoted separately (cience.com/pricing). SDR seats on that page: Level 1 at $1,500 offshore, $2,500 in Europe, or $4,500 in the US; Level 2 at $2,500, $3,500, or $5,500; Level 3 at $3,500, $4,500, or $6,500. A $1,000 one-time fee per SDR is listed there too. The homepage separately says managed SDR and campaigns from $5,600 a month (cience.com). The pricing page says SDR capacity can be added without a long-term contract. The SDR services terms say the initial term is twelve months unless the order form says otherwise (SDR services terms). Read both before you sign.

CIENCE is the switch when you want software and optional seats more than a fractional closer. You will compare three CIENCE price lines, not one Martal pilot.

Leadium: best if you will not sign a multi-month pilot

Best Martal alternative if you want month-to-month terms and a published retainer under a multi-month pilot.

Leadium's pricing page, checked October 1, 2026, says contracts are month to month, that appointment setting typically launches in 7 to 10 days, and that Leadium does not guarantee appointment outcomes (leadium.com/pricing). That page does not list a dollar price. Leadium's own outbound pricing guide lists $3,500 a month for cold calling only and $4,000 to $5,000 a month for multi-channel outbound across phone, email, and LinkedIn, month to month (Leadium outbound pricing guide). The pricing page also describes a US-based team and lists a Las Vegas address.

Leadium is the switch when a 3 or 4 month pilot is the objection. Leadium's pricing page says month to month, and their guide publishes the retainer. You still do not get a guaranteed appointment count.

Cleverly: best if you are testing LinkedIn

Best Martal alternative if LinkedIn is the only channel and you want a productized monthly plan.

Cleverly's FAQ, checked October 1, 2026, says lead generation plans range from $397 a month to $997 a month. The same FAQ points cold email to a pay-per-meeting-ready-lead model and does not list a dollar price for it (cleverly.co/faq). The LinkedIn pricing page shows three plans at $397, $697, and $997 a month (Cleverly LinkedIn pricing). Treat the published dollars as LinkedIn plans unless a call prices email.

Cleverly is the switch when Martal's multichannel pod is more company than the test you wanted to run. LinkedIn plans from $397 a month are a different job.

SalesRoads: best if you want the floor and will close yourself

Best Martal alternative if you want a dedicated SDR floor on a four-week cycle and you will take the meetings yourself.

SalesRoads' pricing page, checked October 1, 2026, lists one SDR at $11,950 per four weeks, two SDRs at $16,750 per four weeks, and three SDRs at $23,500 per four weeks (salesroads.com/pricing). The same page says the program includes calling, personalized email, and email infrastructure on multiple domains and mailboxes. It says you can cancel at any time, and that a team launches in 15 business days, with calling on the 16th business day.

SalesRoads is the switch when you want the dialing floor and you will keep closing in-house. The fee is published per four weeks. Martal's higher tiers add commission and a longer pilot.

Be Leaded: best if the job is the meeting

Best Martal alternative for high-personalization outbound and qualified meetings from $2,000 a month, while your team still closes.

Be Leaded (beleaded.com), a New York B2B outbound agency founded by Ahmad Khan, publishes programs from $2,000 a month, with pay-per-meeting pricing for the right fit (pricing). Most programs go live in about three weeks. Cold email goes out on separate domains with SPF, DKIM, and DMARC. You approve sequences before they send. LinkedIn outreach runs from your team's own profiles, timed with email. Replies are handled the same business day, and qualified meetings land on your calendar. You get a weekly report of sends, replies, and meetings. Paid ads, SMS, and AI voice are separate programs you can add. Ad spend is paid to the platform. Voice minutes are billed at cost. The exact fee comes after a 30-minute call. Be Leaded does not promise a meeting count before looking at the market.

Disclosure: Be Leaded publishes this page. Pick us over Martal when the job ends at a qualified meeting on your calendar. We do not run discovery for you, and we do not take a sales commission on deals your team closes.

Comparison table

Martal Group alternatives in 2026: fit, public price, and model. Checked October 1, 2026.
Company	Best for	Public pricing	Model	Channels
Martal Group	Stay if you need discovery and closing help	No public retainer. Clutch $25 to $49/hr.	Pilot, then fee. Commission on Tier 2 and 3.	Email, LinkedIn, calls
Belkins	Appointment package, your team sells	From $5,000 on their appointment page	Yearly appointment tiers	Email, LinkedIn, calling, more
CIENCE	System plus seats	From the pricing page lines above	Platform and optional SDRs	graph8 and SDR outreach
Leadium	Shorter commitment	$3,500 to $5,000/mo on their guide	Month-to-month	Phone, email, LinkedIn
Cleverly	LinkedIn test	$397 to $997/mo	Productized	LinkedIn
SalesRoads	You keep the close, they run the floor	From $11,950 per four weeks	Four-week retainer	Calling and email
Be Leaded	Meetings only, your team closes	From $2,000 a month	Monthly program	Email and LinkedIn first

How to choose

You need a partner inside discovery and the close: Martal Group.
You need appointments and your team sells: Belkins or Be Leaded, depending on budget and how personal the copy has to be.
You need software plus seats: CIENCE.
You need a published month-to-month retainer: Leadium.
You need LinkedIn only: Cleverly.
You need a calling team on a four-week bill: SalesRoads.
You need personalized outbound from $2,000 a month and you will close: Be Leaded.

Score the final two on the same scorecard. If Be Leaded is the fit, read how the cold email program runs or the full-cycle page.

FAQ

What are the best Martal Group alternatives?

Belkins for packaged appointments. CIENCE for a GTM platform and SDR seats. Leadium for month-to-month retainers published on their guide. Cleverly for LinkedIn plans from $397 a month. SalesRoads for a dedicated floor from $11,950 per four weeks. Be Leaded for high-personalization outbound and qualified meetings from $2,000 a month, with your team closing.

Does Martal Group publish a monthly price?

Not on martal.ca/pricing as of October 1, 2026. Tier 1 is described as a flat fee per month after a 3 month pilot. Tiers 2 and 3 add a sales commission after a 4 month pilot. Clutch's appointment setting rankings list $25 to $49 an hour and a $1,000+ minimum. Ask Martal for the fee.

When is Martal the right model?

When you want an onshore team to book and also lead discovery, and on higher tiers to help close, onboard, or manage the account. The pricing page says that in the tier names. It is a heavier engagement than appointment setting.

When should I pick Be Leaded instead of Martal?

When the bottleneck is qualified meetings, not a missing closer. Be Leaded writes the outbound, handles replies the same business day, and books the meeting. Your team runs the sale. Programs start at $2,000 a month.

What is the difference between a fractional sales team and appointment setting?

Appointment setting ends when a qualified meeting is on your calendar. A fractional sales team, which is how Martal describes Tiers 2 and 3, stays through discovery, closing, onboarding, or account management, often with a commission. Buy the one that matches the gap.

Sources checked October 1, 2026

Competitor facts above come from those pages. If a vendor's pages disagree with each other, both figures are shown. Be Leaded claims on this page are the ones already published on beleaded.com.

Martal Group alternatives in 2026