Martal Group Alternatives: Who to Hire Instead

Martal Group is built as a sales partner, not only a meeting booker. The pricing page, checked October 21, 2026, puts discovery calls with their North American team inside Tier 1, and adds closing, onboarding, or account management on the tiers above. That is the right product for some B2B teams. It is the wrong product if your account executives already know how to run the call.

This page gives that buyer other slots, including when Martal is still the one to hire. Belkins has its own guide at Belkins alternatives. The wider field is in the best B2B lead generation agencies guide.

How we compared

We read Martal's pricing page for the model and each alternative's own site for price and channel. Be Leaded's price is published on beleaded.com. No client names were added from reviews.

Martal Group: when to stay

Stay with Martal if you want an onshore team to run discovery and, on Tier 2 or 3, closing, onboarding, or account management.

Martal Group publishes three tiers and does not publish a dollar retainer. Checked October 21, 2026 (martal.ca/pricing). Tier 1 outbound lead generation is a flat fee per month, with a 3 month pilot, then a monthly subscription. The scope on that page is email, LinkedIn, and calls, with appointment booking and discovery calls led by a North American team. Tier 2 adds sales and customer onboarding. Tier 3 adds account management. Tiers 2 and 3 are a flat fee per month plus a sales commission, with a 4 month pilot. The page also says customize your pricing.

Stay if the gap is the whole sales motion: list, outreach, discovery, and on Tier 2 or 3 the close. Leave if your account executives already run discovery and you are paying commission for work they should own.

Belkins: best if you want appointments, not a closer

Checked October 21, 2026, Belkins prints a $5,000 starter for appointment setting, unlike Martal's unpublished retainer (belkins.io/appointment-setting).

CIENCE: best if you want a system and seats

Checked October 21, 2026, CIENCE sells the campaign team for $2,000 monthly plus graph8 for $499 monthly. Seat prices on that page start at $1,750 for offshore SDRs and at $3,500 for the US and Europe (cience.com/pricing).

Leadium: best if you will not sign a multi-month pilot

Checked October 21, 2026, Leadium's outbound guide puts calling alone at $3,500 a month. The same guide prices phone, email and LinkedIn together from $4,000 to $5,000 each month, and the terms are month to month (Leadium outbound pricing guide). More firms in this lane are in our Leadium alternatives guide.

Cleverly: best if you are testing LinkedIn

Checked October 21, 2026, Cleverly's FAQ spans $397 a month through $997 a month for lead generation, and cold email has no dollar figure there (cleverly.co/faq). Other LinkedIn first options sit in alternatives to Cleverly.

SalesRoads: best if you want the floor and will close yourself

Checked October 21, 2026, SalesRoads prices one SDR at $11,950 for four weeks, two SDRs at $16,750 for four weeks, and three SDRs at $23,500 for four weeks. You can cancel at any time, and a dedicated team launches in 15 business days, with calling on the 16th business day (salesroads.com/pricing).

Be Leaded: best if the job is the meeting

Best Martal alternative for high-personalization outbound. Programs start from $2,000 a month. Your team still closes.

Your sellers keep the close. Programs start from $2,000 a month. Your team still owns the sale. Most programs go live in about three weeks. Email and LinkedIn. Calling is quoted separately. New contacts, not a seat license. Target up to 25,000 new contacts a month.

Disclosure: Be Leaded publishes this page. We stop at the qualified meeting and we do not take a commission on deals your team closes.

Paid ads, SMS, and AI voice are separate programs you can add. Ad spend is paid to the platform. Voice minutes are billed at cost.

Comparison table

Martal Group alternatives: charge and commitment, read October 21, 2026.
Company	Published charge	Commitment on the page
Martal Group	No public retainer. The page says customize your pricing.	Tier 1A is a 3 month pilot, then a monthly subscription. Higher tiers use a 4 month pilot.
Belkins	Starter from $5,000	Appointment package
CIENCE	Campaign team $2,000 monthly plus graph8 $499 monthly	Month to month on the pricing page
Leadium	$3,500 a month for calling only, $4,000 to $5,000 a month multi-channel	Month to month on their guide
Cleverly	$397 a month through $997 a month	Productized LinkedIn plans
SalesRoads	$11,950, $16,750 and $23,500 per four weeks	Cancel any time. Calling begins on the 16th business day.
Be Leaded	From $2,000 a month	Your team still closes

Every firm's dated price sits in one table on best appointment setting companies. Use it when you want the seven firms together.

How to choose

You need a partner inside discovery and the close: Martal Group.
You need appointments and your team sells: Belkins or Be Leaded, depending on budget and how personal the copy has to be.
You need software plus seats: CIENCE.
You need a published month-to-month retainer: Leadium.
You need LinkedIn only: Cleverly.
You need a calling team on a four-week bill: SalesRoads.
You need email and LinkedIn from $2,000 a month and you will close: Be Leaded. Calling is quoted separately. See cold calling services.

Score the final two on the same scorecard. If Be Leaded is the fit, read how the cold email program runs or the full-cycle page.

FAQ

What are the best Martal Group alternatives?

Belkins for packaged appointments. CIENCE for a GTM platform and SDR seats. Leadium for month-to-month retainers published on their guide. Cleverly for LinkedIn plans from $397 a month. SalesRoads for a dedicated floor from $11,950 per four weeks. Be Leaded for high-personalization outbound. Programs start from $2,000 a month. Your team closes.

Does Martal Group publish a monthly price?

Not on martal.ca/pricing as of October 21, 2026. Tier 1 is described as a flat fee per month after a 3 month pilot. Tiers 2 and 3 add a sales commission after a 4 month pilot.

When is Martal the right model?

When you want an onshore team to book and also lead discovery, and on higher tiers to help close, onboard, or manage the account. The pricing page says that in the tier names. It is a heavier engagement than appointment setting.

When should I pick Be Leaded instead of Martal?

When the bottleneck is qualified meetings, not a missing closer. Be Leaded writes the outbound, handles replies the same business day, and books the meeting. Your team runs the sale. Programs start from $2,000 a month.

What is the difference between a fractional sales team and appointment setting?

Appointment setting ends when a qualified meeting is on your calendar. A fractional sales team, which is how Martal describes Tiers 2 and 3, stays through discovery, closing, onboarding, or account management, often with a commission. Buy the one that matches the gap.

See Sopro alternatives. See demand generation.

For campaign pods, read Callbox alternatives.

Sources checked October 21, 2026

Competitor facts above come from those pages. If a vendor's pages disagree with each other, both figures are shown. Be Leaded claims on this page are the ones already published on beleaded.com.

Martal Group alternatives in 2026