Paid social and search, with the follow-up built in
Be Leaded is a paid social and search agency. We run Meta, Google and LinkedIn ads for B2B companies and local businesses, build the landing page and the lead form, and follow up with every lead by email, text or voice within minutes. The ads bring the lead. The follow-up books the meeting.
Furnace tune-up, $79 through October. Same-week appointments in Columbus.
- 0:00Lead form submitted, consent box checked
- 0:04Text: "Hi Mark, it's Rob at Copperline. Got your request. Tuesday or Wednesday?"
- 0:41Voice agent calls, confirms address and time
- 1:12Appointment booked, Wed 9:00 AM
Most ad budgets leak after the click.
Companies that reached a new lead within an hour were nearly seven times as likely to qualify it as those that waited even an hour longer, in a study of 2,241 US companies published in Harvard Business Review. Yet the average response time was 42 hours, and 23% never responded at all. That's where most ad spend goes.
The ad
One creative, one audience, left running until the cost per lead doubles.
Several angles tested weekly, audiences split by intent, and creative refreshed before fatigue sets in.
The form
A generic instant form with no consent language, so the leads can't legally be texted or called.
A short form or landing page with consent captured in plain view, so email, SMS and voice follow-up are all allowed.
The follow-up
Leads sit in a spreadsheet until someone has time. By then they've called a competitor.
A text within minutes, a call from a voice agent or your team, and an email sequence for anyone who goes quiet.
What's included
Ads, pages, forms and follow-up from one team, so nothing falls between them.
Meta ads
Facebook and Instagram campaigns for lead generation, with instant forms or landing pages, retargeting and lookalikes built from your customer list.
Google search ads
Search campaigns on the terms people use when they're ready to buy, with tight match types and negative keywords maintained weekly.
LinkedIn ads
Sponsored content and lead gen forms aimed at job titles and companies, usually paired with outreach to the same accounts.
Landing pages and forms
Fast pages built for one offer, with consent language that lets you follow up by text and voice.
Follow-up in minutes
SMS, email and AI voice follow-up wired to every lead, plus a sequence for leads that go quiet.
Reporting on meetings
Cost per lead is the start. We report cost per booked appointment and per customer, because those are the numbers that matter.
Is it a fit?
Works well for
- Local and regional service businesses: home services, dental and med spa, automotive, legal
- B2B companies with an offer that can be explained in one screen
- Brands with a customer list to build lookalike and retargeting audiences from
- Teams that can take a call or a booking within the hour
Not a fit for
- Budgets under about $1,500 a month in ad spend. The platforms need enough data to learn.
- Offers that need a long education before anyone would enquire
- Anyone who wants leads but has nobody to follow up with them
How it works
From the first call to live campaigns in about two weeks.
- Day 1
Strategy call
Your offer, your best customers, your budget, and who takes the leads.
- Week 1
Build
Landing page, forms, tracking, audiences, first creative and the follow-up sequences.
- Week 2
Launch
Campaigns go live with several angles. Follow-up starts with the first lead.
- Every week
Report and test
Cost per lead and per appointment, what we paused, what we're testing next.
Questions about paid social and search
What does a paid social agency do?
A paid social agency plans, builds and manages advertising on platforms such as Facebook, Instagram and LinkedIn: audiences, creative, budgets, testing and reporting. Be Leaded also builds the landing page and the follow-up, so every lead gets a reply within minutes.
Which platforms do you run?
Meta (Facebook and Instagram), Google search and LinkedIn. We'll recommend one or two on the first call based on where your buyers are and how much budget you have.
How much ad spend do we need?
Enough for the platform to learn, which usually means at least $1,500 a month per platform. Ad spend is paid to the platforms directly and isn't part of our fee.
Do you do the follow-up too?
Yes. That's the point. Every lead gets a text within minutes, a call from a voice agent or your team, and an email sequence if they go quiet. Consent is captured on the form so all three channels are allowed.
How soon will we see leads?
Leads usually arrive within days of launch. Cost per lead settles over the first few weeks as the platform learns and we cut what doesn't work.
What does it cost?
Programs start at $2,000 a month plus ad spend. The fee depends on the number of platforms and whether we build the follow-up. You'll have an exact number after a 30-minute call.
Tell us who you want to meet.
Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.
Or email sales@beleaded.com