B2B SaaS
Lead generation and demo booking for B2B SaaS
Software buyers ignore feature lists and answer questions about their own operation. We build lists by headcount, tech stack and growth signals, write sequences around the problem your product solves, and book qualified demos on your account executives' calendars.
- Subject
- month-end close
Marcus, Quillfield added four clinics this year.
Month-end close tends to double somewhere between six and ten locations, and most finance teams are still reconciling in spreadsheets when it happens.
Tallyforge consolidates multi-location books automatically. Worth a 15-minute look?
Priya
Who we reach
The person who owns the problem
CFOs for finance software, heads of operations for workflow tools, VPs of sales for revenue tools.
Companies at the right stage
Filtered by headcount, funding, locations and the tools they already run.
Champions below the buyer
Managers who feel the pain daily and can bring you into the room.
What works in B2B SaaS
The specifics that make the difference between a campaign that books meetings and one that gets ignored.
- Sequences built on a problem statement, not a feature list
- Lists filtered by tech stack, so you only email companies that can use the product
- Demo booking with a written definition of a qualified demo
- Paid search for the high-intent terms, with the same follow-up
- Newsletters to keep trial users and lost deals warm
Questions
Can you book demos, not just meetings?
Yes. We agree on what a qualified demo means, such as company size, role and a stated problem, and only book demos that match. Your AEs take the call.
Do you integrate with our CRM?
Yes. Meetings, replies and contact data flow into Salesforce, HubSpot or your CRM through native integrations or n8n.
How many demos should we expect?
It depends on your market. A typical B2B cold email campaign replies at 3% to 5% of emails sent and books five to eight meetings per 1,000 emails. We give you a realistic range on the first call.
Is outbound right for product-led SaaS?
Often, yes. Outbound reaches the accounts that will never find you through self-serve, and the same sequences work for upselling free users to paid plans.
Tell us who you want to meet.
Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.
Or email sales@beleaded.com