Newsletters we've designed, written and sent
Client newsletters stay private unless a client agrees otherwise, so this gallery shows sample issues we designed to show the range. Hover to scroll an issue, click to read it in full.
Gallery
The Comfort Report
A seasonal issue for a heating and air company: one warning, three symptoms and a tune-up offer with a deadline.
The Roast Letter
A monthly letter for a specialty coffee roaster: a new release, a brewing note and an offer for subscribers.
Tallyforge product update
A product update for a finance software company, built to be understood in thirty seconds.
The Owner's Brief
A quarterly note to business owners from an M&A advisory firm. Useful first, no hard sell.
Series we produce for clients
Described by industry. We'll walk through the real issues on a call.
| Client industry | What we produce | Notes |
|---|---|---|
| Architectural products manufacturer | A newspaper-format editorial series | Seven editions and counting |
| Marketing firm for local businesses | One newsletter name with med spa, HVAC, roofing and dental editions | Four editions in production |
| B2B demand generation firm | A prospecting newsletter | Three campaigns a week, about 5,000 recipients each |
| Countertop fabrication software | A newsletter for each audience | Runs alongside LinkedIn outreach |
| Outdoor cooking retailer | A named customer newsletter | Written in the brand's voice |
| Vehicle buying service | Brand newsletters plus SMS follow-up | Email through MailerLite |
| Specialty tile retailer | A clearance campaign | Animated product visuals |
| Performing arts organization | A newsletter for a stage production | Themed to the production |
| Football coaching book | Launch emails to coaches | Built around one title |
Recent results
Two client programs from August and September 2026. Figures come straight from the sending platform.
B2B prospecting newsletter
Three campaigns a week, about 5,000 recipients each.
- Sends in 30 days
- ~34K
- Open rate
- 39-51%
- Spam complaints
- 0%
Unsubscribes stayed between 0.10% and 0.50% per campaign.
Second client program
A second newsletter account over the same period.
- Open rate
- 40-44%
- Click rate
- 8.6-12.2%
- Spam complaints
- 0%
For reference, MailerLite's 2025 benchmark put the median click rate at 2.09% (source).
What gets a newsletter opened
The same few things show up in every program that works.
A sender people recognize
A real name and a brand the reader knows, sent from a domain that's authenticated and consistent.
A subject line that says what's inside
Specific beats clever. Readers open when they know what they're getting.
One idea per issue
A single useful point, made well, with one clear next step at the end.
A clean list
Bounces and complaints suppressed, and quiet subscribers re-engaged or removed before they drag placement down.
A schedule readers expect
Same day, same time, so the newsletter becomes a habit rather than a surprise.
Design that survives every inbox
Built for Gmail, Outlook and Apple Mail, on phones and in dark mode, with text that still reads when images are off.
Tell us who you want to meet.
Thirty minutes with the founder. You'll leave with a clear picture of your market, what a campaign would look like and what it would cost.
Or email sales@beleaded.com