Guides
Best B2B paid social agencies for pipeline, not just leads
Disclosure: Be Leaded wrote this guide and appears as one agency on the list. Profile facts were pulled from each company's public pages on the research date. Alphabetical order is not a ranking.
B2B paid social agencies plan and run paid ads, usually on LinkedIn and Meta, to reach business buyers and create pipeline, not just cheap leads. Some firms specialize in LinkedIn only, some run LinkedIn with Meta, Google or other channels and some attach creative, landing pages or follow-up to the ads. Be Leaded is one option on this list, running Meta, Google and LinkedIn ads with landing pages and follow-up by email, text or voice; compare models below.
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Be Leaded paid social servicesHow we chose these agencies
Inclusion rules, checked on November 10, 2026. A company earns a row only when its own site describes B2B paid social, LinkedIn Ads for B2B buyers or paid social as part of a B2B paid media program. The operating model has to be nameable. Each factual line carries a source URL back to that company. We skip invented ratings, stars, quotas and competitor fee tables. Dollar figures from other agencies are not reprinted here.
Names run A to Z. That sequence is not a scoreboard. We left off generalist consumer shops whose public pages do not describe a B2B paid social or LinkedIn Ads practice, so every row describes a real paid social approach for business buyers.
This is a comparison of agencies, not a service pitch. If you already want Be Leaded to run the ads, use the paid social services page. Pharma and nonprofit campaigns have their own scoping pages, linked below.
How these firms work
| Question | LinkedIn-only specialist | Multi-channel paid social | Ads plus follow-up |
|---|---|---|---|
| Who it fits | Teams that want LinkedIn as the main or only paid social channel | Teams that want LinkedIn with Meta, Google or other platforms under one plan | Teams that want the ads, the landing page and a fast reply to each lead |
| Typical channels | LinkedIn Ads | LinkedIn plus Meta, Google and sometimes YouTube, Reddit or others | Meta, Google and LinkedIn, plus landing pages and follow-up |
| What to ask | How reporting ties spend to pipeline, not only leads | Who owns creative, and how budget moves between channels | What happens in the first minutes after a form is submitted |
Comparison table
Sorted A to Z by company name. Placement in the grid is not a score. The fee column describes the shape of the engagement only. It does not list prices.
| Agency | Fee model | Channels | Best for |
|---|---|---|---|
| B2Linked | Managed LinkedIn Ads work; a simple public rate card was not stated on the homepage checked | LinkedIn Ads only | Teams that want a LinkedIn Ads specialist, not a multi-channel social agency |
| Be Leaded | Monthly program fee, with ad spend paid to the platforms separately | Meta, Google and LinkedIn, plus landing pages and follow-up | B2B companies and local businesses that want ads, a landing page and a fast reply to each lead |
| Directive | Custom engagement; no simple public rate card on the homepage checked | Paid media and paid social inside a wider B2B program, with content, creative and revenue operations also offered | B2B brands that want paid social inside a broader growth program, not a standalone ads-only shop |
| Hey Digital | Managed performance programs; no simple public rate card on the homepage checked | LinkedIn, Meta, Google, YouTube, Reddit and Bing, with in-house creative and landing pages | B2B SaaS teams that want a specialist which works only with SaaS |
| Impactable | Flat monthly management fee priced to the work, not a percent of ad spend; a one-time plan is also offered | LinkedIn as the hub, with search, programmatic, Facebook, email and outbound around it | B2B teams that want LinkedIn-first paid social, with other channels routed from the same plan |
| KlientBoost | Custom managed campaigns; no single public rate card on the service pages checked | LinkedIn Ads, Facebook Ads and paid search, among other marketing services | Teams that want LinkedIn or Meta ads inside a wider performance program; the firm is not B2B-only |
| Powered by Search | Senior-led paid programs; no simple public rate card on the homepage checked | Paid search and paid social, with content and landing pages part of the same system | B2B companies that want paid social next to paid search, with senior people doing the work |
| Refine Labs | Monthly paid media management with a multi-month minimum | LinkedIn, Google, YouTube, Meta, connected TV and out-of-home | B2B technology companies at Series B and beyond that want paid social inside a demand program |
| Sculpt | Ongoing paid social campaign management | LinkedIn, Meta, YouTube, TikTok and Reddit, with organic social available from the same team | B2B brands that want paid and organic social under one specialist team |
Agency notes
Each profile uses the same skeleton. Claims trace to that company's pages as they read on November 10, 2026.
B2Linked
B2Linked describes itself as a LinkedIn Ads agency. The public site says LinkedIn Ads is all the firm does, and that it is an official LinkedIn Marketing Partner. The work is framed as cutting wasted spend from targeting, bidding and campaign settings, with reporting aimed at sales pipeline rather than conversions alone.
Fits: Teams that want a LinkedIn Ads specialist, not a multi-channel social agency.
Be Leaded
Be Leaded is a US B2B marketing agency founded by Ahmad Khan in 2023. On paid media, the team runs Meta, Google and LinkedIn ads, builds the landing page and the lead form, and follows up with every lead by email, text or voice. The ads bring the lead. The follow-up is meant to book the meeting. Ad spend is paid to the platforms separately from the program fee.
Fits: B2B companies and local businesses that want ads, a landing page and a fast reply to each lead.
Source: Be Leaded paid social page
Directive
Directive describes itself as a B2B marketing agency. The public site lists paid media and paid social among its services, alongside content, performance creative, programmatic and revenue operations. Programs are framed around qualified pipeline rather than marketing-qualified leads alone. The homepage does not publish a simple rate card.
Fits: B2B brands that want paid social inside a broader growth program, not a standalone ads-only shop.
Hey Digital
Hey Digital describes itself as a performance marketing agency that works exclusively with B2B SaaS companies. The public site lists Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Reddit Ads and Bing Ads, and says strategy, creative, landing pages and reporting are handled in house. Success is framed as pipeline, qualified opportunities and revenue impact, not traffic or free signups alone.
Fits: B2B SaaS teams that want a specialist which works only with SaaS.
Impactable
Impactable describes itself as a B2B LinkedIn Ads agency and a LinkedIn certified partner. The public site says LinkedIn is the hub, not the whole system, and that search, programmatic, Facebook, email and outbound can run around it. Management is described as a flat monthly fee priced to the work, not as a percent of ad spend. A one-time plan is also offered. Dollar amounts from the pricing page are not reprinted here.
Fits: B2B teams that want LinkedIn-first paid social, with other channels routed from the same plan.
Source: Impactable LinkedIn Ads page
KlientBoost
KlientBoost describes itself as an outcome marketing agency. Its LinkedIn Ads service page is written for B2B companies and covers demand generation, demand capture and retargeting across LinkedIn ad types. The wider services and B2B pages also name Facebook Ads and paid search. The firm is not exclusively a B2B shop; the services page also describes ecommerce work. A single public rate card was not stated on the pages checked.
Fits: Teams that want LinkedIn or Meta ads inside a wider performance program, and who are comfortable with an agency that also serves other business types.
Source: KlientBoost LinkedIn Ads page
Source: KlientBoost Facebook Ads page
Powered by Search
Powered by Search describes itself as a B2B paid ads and GEO agency. The public site says the team uses content, paid search and paid social to reach decision-makers, and that landing pages and offers are part of the same system. It also says clients work with senior people, with no account managers in between. A simple public rate card was not stated on the homepage checked.
Fits: B2B companies that want paid social next to paid search, with senior people doing the work.
Source: Powered by Search site
Refine Labs
Refine Labs describes itself as a B2B demand generation agency for technology companies at Series B and beyond. Paid media and in-house creative are framed as one motion, with channels named as LinkedIn, Google, YouTube, Meta, connected TV and out-of-home. The pricing page describes monthly paid media management with a multi-month minimum. Dollar amounts from that page are not reprinted here.
Fits: B2B technology companies at Series B and beyond that want paid social inside a demand program.
Sculpt
Sculpt describes itself as a B2B social media marketing agency. The public site says the team is dedicated to B2B social, and that paid social covers campaign management, ad creative, testing and reporting. Channels named include LinkedIn, Meta, YouTube, TikTok and Reddit. Ongoing campaign management is the fee shape described; public starting prices exist on the site and are not reprinted here.
Fits: B2B brands that want paid and organic social under one specialist team.
Source: Sculpt paid social page
How this page differs from other Be Leaded pages
This guide answers "which B2B paid social agencies should I compare?" It is not a replacement for the service pages below.
- Our paid media page is where you hire Be Leaded to run Meta, Google and LinkedIn ads with follow-up. That page is the commercial offer. This guide is the comparison list.
- Pharma paid social is a scoping page for pharmaceutical brand teams and their review process. It is not a "best of" list.
- Nonprofit paid social is a scoping page for donor and recurring giving campaigns. It is not a "best of" list.
- Best B2B lead generation agencies compares outbound and appointment-setting firms, not paid social agencies.
- Best demand generation agencies covers a wider demand brief. Demand generation is Be Leaded's own plan that joins outbound, paid social and newsletters.
What you should compare
Channels and the job
LinkedIn is often the main B2B paid social channel, but Meta, Google, YouTube, Reddit and others appear on this list too. Match the channel mix to the buyer, not to a default package.
Fee shape, not published dollars
Models on this list include monthly program fees, flat monthly management priced to the work rather than a percent of spend, custom engagements and monthly management with a multi-month minimum. Compare the shape and what is included. We do not reprint competitor fee tables or dollar figures here, and this page does not list Be Leaded's price.
Creative, pages and follow-up
Ask who writes and designs the ads, who builds the landing page, and what happens after a lead comes in. Some firms stop at the click. Others attach creative, pages or a reply in minutes.
How results are measured
Ask whether reporting stops at cost per lead, or whether it follows pipeline, qualified opportunities or booked meetings. The right measure depends on the job you hired them for.
Where Be Leaded fits
Be Leaded is the ads-plus-follow-up option on this list. The team runs Meta, Google and LinkedIn ads, builds the landing page and form, and replies to leads by email, text or voice. We do not claim a ranking on this list, and we do not guarantee meetings or revenue from ads.
Start with the commercial page: our paid media service. If the work is a pharmaceutical brand campaign, use the pharma scoping page. If it is nonprofit fundraising, use the nonprofit page. If you want ads in the same plan as outbound and newsletters, see demand generation.
Questions
What does a B2B paid social agency do?
It plans and runs paid ads on social platforms, usually LinkedIn and Meta, to reach business buyers. Some agencies also run Google, YouTube or Reddit, and some add creative, landing pages or follow-up so a lead can become a meeting.
Is this list ranked, or just alphabetical?
No. Names appear A to Z only. Nothing here is a scoreboard, and no company receives stars or numeric grades. Use the fee model, channel and fit columns to shortlist, then verify each claim on that firm's own site before you hire.
How is this different from Be Leaded's paid social service page?
The service page is how to hire Be Leaded for Meta, Google and LinkedIn ads with follow-up. This guide compares several agencies, including Be Leaded, and discloses that we wrote it. If you already know you want us, use the service page.
What should I compare before hiring a firm?
Compare channels, fee shape (not just a headline price), who makes the creative and landing pages, what happens after a lead arrives, and whether reporting follows pipeline or booked meetings rather than clicks alone.
Do pharma or nonprofit teams use the same agencies?
Not always. Pharmaceutical campaigns have medical, legal and regulatory review, and platform rules for health content. Nonprofit fundraising has donation-page and cause-ad rules. Be Leaded keeps those jobs on separate scoping pages rather than on this general B2B list.
Where does Be Leaded fit on this list?
Be Leaded is the ads-plus-follow-up option: Meta, Google and LinkedIn ads, landing pages and forms, and follow-up by email, text or voice. We wrote this guide and appear as one agency on it. Alphabetical order is not a ranking.
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