Pharma paid social agency for pharmaceutical brand teams
Planning paid social for a pharmaceutical brand? Start with a scoping conversation. We talk through your objective, audience, markets and review process, assess whether we are the right fit, and agree who would be responsible for what before any proposal is made.
Start with the type of campaign
Disease awareness and corporate campaigns can have different objectives and review requirements. In the first conversation we clarify which one you are planning, who you need to reach and in which markets, so the discussion starts from the right constraints.
Your review process stays in charge
Your medical, legal and regulatory team keeps approval authority over claims, risk information, disclosures and landing pages. Any work we discuss would be planned around that review. We do not provide legal, medical or regulatory advice, and approval by your team or by any platform is never assured.
Social platforms also have their own advertising rules for health and pharmaceutical content. We ask what your team has already confirmed with each platform.
Talk through what happens after ads run
Social ads attract comments. We ask how your team currently handles comments on brand channels, so responsibilities are clear from the start.
Agree what success would mean
Measurement depends on the objective. Reach to the right audience, relevant site visits or an approved landing page action could all be valid. We agree what would be measured before any discussion of results.
What to bring to the conversation
Your campaign objective, audience, markets, campaign type, current agency arrangements and review workflow, plus any approved creative and pages you already have. Please do not send patient information.
If there is a fit, scope and pricing are discussed after the conversation. Media spend is agreed separately.
For our wider services, see our paid social services page.